Importance Of Search Engine Optimization (SEO)

  What Is Search Engine Optimization (SEO) 

       

 Search Engine Optimization popularly known as SEO in short is a process to optimize your web page in order to help the crawler to rank the web page accordingly. Search Engine Optimization plays a very Important role in ranking a website. It includes Various things like URL Optimization, Image Optimization, keyword etc.. The SEO also helps in ranking of website by helping the crawler understand the content of the web page easily and when the crawler fully understands what the web page is really about, the contents of the web page, loading time etc then it becomes very easy for us to rank our website on the top. 

One main point should be noted that the final result of search engine optimization takes time(3-6 months) to show the final result and rank our website in the particular search engine.

Types Of Search Engine Optimization (SEO) 

Currently there are mainly three types of SEO namely:

1. Technical SEO: Technical SEO mainly deals with the technical part of a web pagepage i.e to affect the visiblity of the web page in the search engine.

Technical SEO enables the crawler to crawl the website and index it without any difficulties. 

2. On Page SEO: On page SEO, as the name suggests is the optimization of contents inside the web page itself. It focuses mainly on making the web page friendiler to search engine and users.

Therefore it becomes important to optimize each web page of the the website for its better ranking and indexing. 

3. Off Page SEO: Off Page SEO mainly focuses on promotion of the web page by adding the links of any particular web page on various other websites. As whenever the user will touch the link of our web page then the user can directly land on our web page in just one click also increasing the traffic of the website.

Generally the website that are poplular ranks higher in the search engine than the less popular websites. 

  IMPORTANCE OF SEARCH ENGINE         OPTIMIZATION:

There are various Importance of Search Engine optimization. Some of the most important importance of SEO are as follows 

1. Rank Higher In Search Results:SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert. Even if users don't visit and convert now, simply populating in the rankings will make users more familiar with your brand. 

2. Helps building Trust and Credibility:The objective of a good SEO professional is to build a solid groundwork for an virtually pleasing website, ensuring it offers a seamless and impactful user experience. This enables optimizing the site's visibility in search results by increasing the brand's trustworthiness and the credibility of its online assets. 

3. Increase User Experience: In the world of marketing, user experience has emerged as the most important concern for every marketer. It is a universally desired goal to attain higher organic rankings and achieve maximum visibility. Yet, only a few recognize the important role that optimal user experience plays in reaching those objectives.

4. Increasing Website Traffic: Unlike traditional forms of advertising that involve reaching out to consumers even if they are not interested, inbound methods focus on making it convenient for your audience to find you when they are actively seeking information.

5. SEO and Public Relations(PR):  SEO and PR are connected because they both aim to make a brand more visible and well-known. SEO focuses on improving a website's ranking in search results, while PR tries to get media coverage and attention. They work together by creating good content that appeals to people and search engines.

Made By: Rahul Gupta

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